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¡¡¡¡Abstract
¡¡¡¡In China, the relative lack of strong brands; Moreover,the "world's best 100 brands", ourbrand make the list, and China in the global economy status disproportionate. Visible, brandenhancement to improve competitiveness of enterprises to participate in internationalcompetition, the development of the national economy, is of great significance. Brand is not onlya business, product, service marks, it is a reaction to the comprehensive strength and operationallevels of intangible assets, in the battle plays a decisive role and status. For an enterprise, onlyapply the brand, brand operation, in order to win the market.
¡¡¡¡By comparing the "Bosideng" brand two years to discover the size of the brand value of thebrand building process of various factors on the impact of brand value, brand value of all thefactors summarized as competitive factors, their own factors and market demand factors,analysis of various brand value factors affecting the impact on the brand value; different factorsimpact on the brand value of different sizes; brands of their own factors, market demand andbrand value was positively correlated with the size, competitive factors and brand value wasnegative. Enterprises can increase sales, enhance competitiveness and to enhance brand value.
¡¡¡¡KEYWORDS£º¡¡Brand, Brand Value, Brand-building, Brand-promoting ¡£
¡¡¡¡1.¡¡Ð÷ÂÛ
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