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2017最新市场营销精选外国参考文献

来源:学术堂 作者:蒋老师
发布于:2017-06-01 共9208字
  市场营销学于20世纪初期产生于美国。几十年来,随着社会经济及市场经济的发展,当今世界经济正以势不可挡的趋势朝着全球市场一体化的方向发展,从国内扩展到国外。下面学术堂整理了100个最新的市场营销外国参考文献,欢迎此专业的同学和研究这一领域的各位学者查看。

 
市场营销外国参考文献
 
 
  市场营销外国参考文献一:
 
  [1]Rose Du Preez,Michael Thomas Bendixen. The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay[J]. International Journal of Bank Marketing,2015,33(1):.
  [2]Aron O'Cass,Nima Heirati. Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance[J]. Journal of Business & Industrial Marketing,2015,30(1):.
  [3]Parag Rastogi,Radharani Sharma. Intrim Business Associates: taking on global consulting goliaths[J]. Emerald Emerging Markets Case Studies,2015,5(1):.
  [4]Olimpia C. Racela. Bangkok beer & beverages: in pursuit of growth[J]. Emerald Emerging Markets Case Studies,2015,5(2):.
  [5]Karise Hutchinson,Lisa Victoria Donnell,Audrey Gilmore,Andrea Reid. Loyalty card adoption in SME retailers: the impact upon marketing management[J]. European Journal of Marketing,2015,49(3/4):.
  [6]Hannele Kauppinen-R?is?nen,Christian Gr?nroos. Are service marketing models really used in modern practice?[J]. Journal of Service Management,2015,26(3):.
  [7]Melodena Stephens Balakrishnan,Immanuel Azaad Moonesar. General Electric: how GE worked to transform oncology healthcare in the Kingdom[J]. Emerald Emerging Markets Case Studies,2015,5(3):.
  [8]Hamidreza Koosha,Amir Albadvi. Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus[J]. Journal of Modelling in Management,2015,10(2):.
  [9]Chang-Hyun Jin. The moderating effect of social capital and cosmopolitanism on marketing capabilities[J]. Chinese Management Studies,2015,9(3):.
  [10]Aurora Garrido-Moreno,Nigel Lockett,Victor Garcia-Morales. Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation[J]. Baltic Journal of Management,2015,10(4):.
  [11]Michelle Renton,Urs Daellenbach,Sally Davenport,James Richard. Small but sophisticated[J]. Journal of Research in Marketing and Entrepreneurship,2015,17(2):.
  [12]Debabrata Bhattacharjee,Anand Prakash,Rajendra Prasad Mohanty. Strategic collaboration management between Indian oil marketing and auto-service companies[J]. Journal of Strategy and Management,2015,8(4):.
  [13]Ofer Mintz,Imran S. Currim. When does metric use matter less?[J]. European Journal of Marketing,2015,49(11/12):.
  [14]Rasi Kunapatarawong. Murrah Dairy: Thailand's first and only buffalo milk producer[J]. Emerald Emerging Markets Case Studies,2015,5(7):.
  [15]Ajay Chauhan,Rabia Rasheed. Bank Islam: marketing of Islamic banking products[J]. Emerald Emerging Markets Case Studies,2015,5(8):.
  [16]Satish Mehra,Joshua T. Coleman. Implementing capabilities-based quality management and marketing strategies to improve business performance[J]. International Journal of Quality & Reliability Management,2016,33(8):.
  [17]Michael T. Krush,Raj Agnihotri,Kevin J. Trainor. A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability[J]. European Journal of Marketing,2016,50(12):.
  [18]Qin Su,Weiyan Liu. Market segmentation and pricing strategies based on product platform[J]. Asia Pacific Journal of Marketing and Logistics,2017,29(1):.
  [19]. Worth seeing but not going to see[J]. Strategic Direction,2015,31(6):.
  [20]Ceridwyn King. Brand management – standing out from the crowd[J]. International Journal of Contemporary Hospitality Management,2017,29(1):.
  [21]Marios D. Sotiriadis. Sharing tourism experiences in social media[J]. International Journal of Contemporary Hospitality Management,2017,29(1):.
  [22]Trisha De Niyogi,Sushil S. Chaurasia. Niyogi books: making a difference in the Indian book publishing industry[J]. Emerald Emerging Markets Case Studies,2017,7(1):.
  [23]Adrian Payne,Pennie Frow. Relationship marketing: looking backwards towards the future[J]. Journal of Services Marketing,2017,31(1):.
  [24]Wai Jin (Thomas) Lee,Aron O'Cass,Phyra Sok. Unpacking brand management superiority[J]. European Journal of Marketing,2017,51(1):.
  [25]Nicholas McClaren,Andrea Vocino. The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions[J]. Journal of Business & Industrial Marketing,2017,32(1):.

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