我国服饰吊牌设计改进研究

    本篇论文目录导航：

【题目】我国服饰吊牌设计改进研究
【第一章  第二章】吊牌设计概述 
【第三章】服饰吊牌现状研究 
【第四章】限制吊牌设计发展的原因
【第五章】解决吊牌设计现存问题的思路 
【结语/参考文献】我国服装品牌吊牌设计问题研究结语与参考文献



　　摘 要

　　吊牌作为品牌设计的重要一环，可以对商品推销以及品牌推广起到很好的作用。但是从全方位的角度来看，吊牌的基本功能与延伸价值的开发仍然存在缺失；而消费者对吊牌的认识也仅仅停留在了初步感知甚至是漠视的状态。基于此，本文首先介绍了吊牌的基本知识，而后通过笔者对吊牌多年的持续关注，对服饰吊牌的现状进行了分析研究；并结合消费者问卷调查，分析了吊牌设计的不足及其原因。总结了目前吊牌欠缺互动性、趣味性以及功能性的种种现状。并在此基础上综合分析，得到了限制吊牌发展的原因是多方面的：即政府对相关行业欠缺关注、生产商品牌意识淡薄、设计者设计观念滞后、学校教育缺少理论与实践教学、消费者对吊牌漠视等诸多原因。而且，它们之间是互相制约，也是互相促进的关系。通过归纳与分析，在找到吊牌设计的优势与不足、限制吊牌设计的种种原因之后，笔者提出了对服饰吊牌具体的以及更有针对性的解决思路。第一，从服饰吊牌的设计原则入手，对吊牌设计制定了更为全面科学的设计准则；第二，对落实服饰吊牌基础及拓展部分的解决方法，逐一进行分析。即服饰吊牌的基础部分主要从吊牌的基础功能入手，尝试找到使服饰吊牌具备良好基础功能的解决办法；而服饰的拓展部分主要利用中国传统造物思想结合名片设计及 DM 广告现有设计成果，开拓思路。尝试找到吊牌设计的突破口，使吊牌产生的作用最大化。从而增加吊牌在消费者身边停留的时间，达到宣传企业增加效益、愉悦消费者、拓宽设计师视野，这样一个三方共赢的目的。具体从互动性、趣味性以及功能性等入手，研究总结了诸多方法，同时对每种方式运用在服饰吊牌中的可能性进行了综合分析，这一章节是本论文的主要部分。

　　综上所述，本文的成果主要有这几个方面：发现吊牌设计的优势与不足；分析限制吊牌设计的原因；找到解决吊牌困境的思路；营造良好的吊牌生态环境。

　　【关键词】吊牌设计；互动性；趣味性；功能性；吊牌生态环境

　　Abstract

　　Hangtags, which is an important part of the design, plays apositive role in the promotion of the products and brand. However,from the perspective of design, there are still the deficiencies on thebasic functions and extra value of the hangtags. Besides, most of theconsumers pay no or few attention to it. The paper firstly introducesthe basic information of hangtags, then analyzes the insufficiencyand the reasons of the cloth hangtag design based on the constantattention of the authors for many years, as well as the questionnaireon consumers. The paper summarizes the current situation of thehangtags, which includes the lack of interactivity, interestingness,and functionality. And on the basis of comprehensive analysis, thepaper puts forward that there are many reasons caused therestriction of the hangtags development, such as the lack of thegovernment attention, the manufacturer's weak sense of brand, thelag of the designer's ideas, the lack of the related education at school,and the consumer's indifference of the hangtag, etc. What's more, allof these reasons are mutual condition and mutual promotion. Basedon the above, the author puts forward some corresponding strategies.

　　Firstly, starting with the design principle of the cloth hangtag, thethesis makes more comprehensive and scientific design standards;secondly, making a concrete analysis of the solutions which concernthe study and implement of the basic section of cloth hangtag as wellas its extended section. Namely, the basic section of the clothhangtag mainly starts with the basic functions and try to find thesolutions to make the clothing brand have sound basic functions, andthe extended section is mainly combing the traditional creation ideasof China with the design of name cards and the design of current DMadvertisements, then making efforts to find the breakthrough of thehangtags design, as a result, maximizing the functions of thehangtags. It can make the consumer keep the hangtags for a long time,so as to make profits for the enterprises, please the consumers andbroaden the horizon of the designers. This chapter is the main part ofthe paper, and summarizes many methods based on the interactivity,interestingness and functionality. Meanwhile, this part is aimed toanalyze the possibility of each method on the cloth hangtags. Inconclusion, the main findings of the paper are as follow: finding outthe strengths and weaknesses of the hangtag design, analyzing thereasons that restrict the development of the hangtag, giving thestrategies to solve the problems and building a good ecologicalenvironment for the development of the hangtags.

　　【Keywords】 Hangtag Design;Interactivity;Interestingness;Functionality;Ecological environment of hangtags

    目 录

　　1 绪论

　　1.1 研究背景

　　1.2 研究目的

　　1.3 研究意义

　　2 吊牌设计概述

　　2.1 什么是吊牌

　　2.2 吊牌的构成

　　2.2.1 吊牌信息

　　2.2.2 物理结构

　　2.2.3 设计范围

　　3 服饰吊牌现状研究

　　3.1 吊牌设计现状分析

　　3.1.1 吊牌设计的优势

　　3.1.2 吊牌设计的不足

　　3.2 消费者问卷调查分析

　　3.3 小结

　　4 限制吊牌设计发展的原因

　　4.1 政府对相关行业欠缺关注

　　4.2 生产商品牌意识淡薄

　　4.3 设计者设计观念滞后

　　4.4 学校教育缺少理论与实践教学

　　4.5 消费者对吊牌漠视

　　5 解决吊牌设计现存问题的思路

　　5.1 吊牌的设计原则

　　5.1.1 整体与局部协调原则

　　5.1.2 形式美原则

　　5.1.3 以人为本原则

　　5.1.4 物以致用原则

　　5.2 解决吊牌设计现存问题的具体方法

　　5.2.1 基础部分

　　5.2.2 拓展部分

　　5.3 小结

　　6 结语

　　6.1 本文的研究成果

　　6.2 本文的不足与展望

　　致 谢

　　参考文献