工业经济论文
本篇论文目录导航：
【题目】战略性新兴产业市场构建探究
【第一章】我国新兴产业市场培育分析绪论
【第二章】战略性新兴产业及市场建设概念界定与理论基础
【第三章】我国战略性新兴产业发展状况与问题
【第四章】战略性新兴产业市场培育经济学分析
【第五章】国外战略性新兴产业市场培育政策与启示
【第六章】推进我国战略性新兴产业市场发展的对策
【参考文献】战略性新兴产业用户市场培养研究参考文献
摘要
战略性新兴产业是后金融危机时代各国经济发展的新引擎。技术和需求是新兴产业发展的两大支撑。技术创新是战略性新兴产业发展的基础与核心，是战略性新兴产业发展的“推力”;满足市场需求是战略性新兴产业发展的目的，市场需求也是拉动战略性新兴产业发展的重要力量，是战略性新兴产业发展的“拉力”.我国战略性新兴产业存在“重技术，轻市场”的倾向，忽视对战略性新兴产业市场的培育，正是在这背景下对我国战略性新兴产业市场培育问题进行深入研究，具有深刻的现实意义和理论意义。
所谓“市场培育”问题，就是立足战略性新兴产业产品市场需求，从政府、企业、用户三个市场行为参与主体的角度出发，探讨如何从“需求端”更好地拉动我国战略性新兴产业发展，以达到推动我国战略性新兴产业健康发展的目的。本文就是从政府、企业、用户三个角度分析其各自的市场行为，明确各自的市场定位与职责，发挥各自对战略性新兴产业市场培育的作用，共同构建战略性新兴产业产品市场体系，以使战略性新兴产业产品易于被市场接受，逐步占据一定的市场份额，促进我国战略性新兴产业健康快速发展。
我国战略性新兴产业近年来取得成绩喜人，但是也存在不少问题：我国战略性新兴产业有关关键核心技术突破有限，使得部分领域产业的技术成熟度不高、成本较高，从而市场竞争力不足；部分领域初始市场需求不明确，从而导致战略性新兴产业的新产品、新技术推广应用困难重重；一些战略性新兴产业在市场导入期面临市场化瓶颈的制约；市场准入存在诸多限制；国际市场疲软、贸易保护主义抬头，国内企业面临日益激烈的国际竞争。
美国、德国、日本在战略性新兴产业市场培育方面为我国提供了宝贵的经验：制定政府规划，稳定市场预期；结合产业特点，制定针对措施；政策科学合理，注重长远发展。政府、企业和用户是战略性新兴产业市场最重要的三个市场主体，对于战略性新兴产业市场培育起着至关重要的作用，他们有着各自的职责。政府是市场规则的维护者，是政策的提供者，也是市场产品的购买者，其中最重要的职责是为战略性新兴产业市场培育提供多种有针对性的政策工具；企业是市场活动最主要的参与者，是整个市场活动的核心，是战略性新兴产业产品的供给者，企业的重要任务就是结合自身产品特性，积极探索适合自己的商业模式，扩大产品销量，在市场中获得长久持续的收入与利润；用户是产品的购买者，用户的消费行为是整个市场活动的最为重要的一环。
据此，提出我国战略性新兴产业市场培育的对策。政府层面：积极转变施政思路，政策着力点由企业向用户倾斜；财政补贴由企业转向用户，降低用户消费成本；加大市场拉动政策实施力度，进一步扩大战略性新兴产业市场需求；加强建设战略性新兴产业配套基础设施和服务平台建设，提高用户使用新产品的便捷性。企业层面：立足用户需求，推出优质产品；创新商业模式，促进企业发展。用户层面：第一，转变消费观念，倡导低碳环保生活理念，在同类替代产品之间进行选择时，可以根据自身情况多多购买低碳环保的新产品；第二，理性消费，关注国产品牌，不盲目迷信国外品牌，多购买国内企业产品，以保护国内战略性新兴产业。
关键字：战略性新兴产业；市场培育；需求；政策建议
Abstract
New strategic industry is a new engine of economic development in the post-financialcrisis for the world. Technology and demand are two major support for the development ofnew industries. Technological innovation is the basis and core of the development of newstrategic industries, and it can provide a substantial boost to growth of the new strategicindustries. To meet market demand is the purpose of the development of strategic emergingindustries, and market demand is a pull force to drive the development of strategic emergingindustries. China tends to pay more attention to the technology than market demands, andeasily ignore the importance of the cultivation of market demands. Just under thisbackground, I chose the “ cultivation of market demands” as my research subject. And it hashuge practical significances and theoretical significances.
In this paper, “cultivation of market demands” means to study how to promote thedevelopment of the new strategic industries from the market demands side. I chose thegovernments, enterprises and the users as the three important participants of market behavior.
Then I analyse their own market behavior, their own roles and responsibilities to cultivate themarket demands of the new strategic industries. We can build product market system of newstrategic industries in order to make it easily to be accepted by the consumers. So it willpovide a strong force to drive the development of the new strategic industries.
In recent years, China's new strategic industries have goten great achievements, butthere are also many problems: China's new strategic industries' key technology breakthroughis very limited. So it lead that some new strategic industries have a low level of maturedegree, have high costs of product, and lack of market competitiveness. Some new strategicindustries' scale of market demands is not clear, so it is very difficult to promote their productsales. A number of new strategic industries face market bottlennek when cheir product entermarket, and there are many limitations for them. Domestic enterprises face increasinglyfierce international competition.
America, Germany and Japan can provide many valuable experiences in the aspect ofmarket demands cultivation for China: formulate government plans, stabilize marketexpectations; combine industry characteristics, formulate measures; scientific and rationalpolicy, focus on long-term development and so on.
The government, the enterprise and the user are the most important three market entitiesfor new strategic industries. And they together play a tital role in market cultivation. Theyhave their respective functions and duties. The government can provide policies and buysome products of new strategic industries at the same time. And the most important duty ofthe government is to provide a variety of policy tools for the development of new strategicindustries. The enterprise is the the main participants in the market activities, the core of thewhole market activity, and a provider of strategic emerging industrial products. Theenterprise's important task is to combine product characteristics to explore the suitable fortheir business models,to expand product sales, and to obtain lasting income and profits in themarket. The users are products buyers and their consumer behavior is the most important aring of the whole marketing.
Based on this, I put forward some strategy for China to develop new strategic industries.
The government should transform policy idea , attach more focus on the users other than theenterprises, give the users moer financial subsidies, strengthen the construction of strategicemerging industries supporting infrastructure and service platform construction, and improveuser convenience of new products. The enterprises should product moer goods with highquality based on users needs, and innovative business models to promote the development ofenterprises. At last, the users should change their consumption concept, advocate low carbonlife, and chose to buy a lot of new low carbon environmental protection products according totheir own situation. They also should pay more attention to domestic brands other thanforeign brands to protect domestic emerging industries of strategic importance.
Key words:New strategic industry; market cultivation; demand; policy suggestion
目录
一、绪论……1
（一）研究背景与意义……1
（二）研究现状与评述……2
（三）研究内容与方法……3
（四）研究创新与问题
二、概念界定与理论基础
（一）概念界定
（二）理论基础
三、我国战略性新兴产业发展状况与问题
（一）发展状况
（二）存在问题
四、战略性新兴产业市场培育经济学分析
（一）市场需求状况分析
（二）市场主体行为分析
五、国外战略性新兴产业市场培育政策与启示
（一）国外战略性新兴产业市场培育的主要政策
（二）对我国战略性新兴产业市场培育政策启示
六、推进我国战略性新兴产业市场培育的对策
（一）政府层面
（二）企业层面
（三）用户层面