新媒体技术下报纸媒体的发展探究

    本篇论文目录导航：

【题目】新媒体技术下报纸媒体的发展探究 
【引言】纸质媒体与网络媒体的融合研究引言 
【第一章】报纸融合新媒体技术创新的必要性 
【第二章】报纸与新媒体技术融合创新的途径 
【第三章】报纸在新媒体技术下创新发展的意义 
【第四章】报纸在结合新媒体技术创新发展中的问题及对策 
【结论/参考文献】报纸在新媒体技术下的革新研究结论与参考文献 



　　摘 要

　　网络新媒体以黑马的姿态强势出现，致使报纸作为传统的优势媒体地位受到严峻挑战。网络已经成为继报纸、广播、电视之外的第四大社会媒体，并扮演着越来越重要的角色，其日益重要的影响力和逐渐扩大的市场份额更是不容小觑。纸质媒体需强化其在大众传播中的作用，使其更好地发挥党和人民的耳目喉舌的作用，并在激烈的报业内部竞争和整个传媒系统激烈竞争的大背景下立于不败之地。

　　本文主要以在新媒体冲击下做出改革创新的国内都市报《东方今报》《京华时报》《华西都市报》为重点研究对象，分析三家报纸改革的创新所在，找到其突破点和立足点，简单归纳其可供报业发展的借鉴和可取之处。《东方今报》推出全球首个纸幕微电影，在整个报纸的发展史上具有相当重要的意义，也推动了今报自身的长足进步；《京华时报》着重自身不断发展变革推出云报纸，其技术先进性和眼界前瞻性可见一斑；《华西都市报》也不甘落后，开始寻找发展的突破口，结合当今热销的二维码出牌，盛情推出华西魔码，对自家报纸的发展来说都是一场重大的技术变革和崭新的发展机遇。对纸质媒体新闻报道的优势和不足进行集中阐述，引入新媒体的概念，分析新媒体作为一种新兴的优势传媒的特有的长处，分析报纸融合新媒体技术发展的可能性和必要性。

　　结合分析过程，探索出纸质媒体应对网络新媒体的发展方向和对策，即信息化现代化科学化。纸质媒体的长足发展必须坚定不移地发展两个方向，一是更加注重报纸新闻稿件的质量，打造报业精品栏目，树立权威话语权，把新闻的报道方向更加侧重于新闻的广度和深度。二是在新媒体技术的冲击下积极地做出回应，将新媒体为我所用，抓住时机适时发展创新科技，将传统的纸质报纸融合当今新技术，取长补短实现二者优势互补。

　　纸质媒体与新媒体相融合，实现传统媒体和新媒体的合作共赢是纸媒发展的明智之选。要想树立报纸良好的品牌形象，需更加注重报纸质量的创新和信息技术的改进，才能总体上提高其品牌形象和核心竞争力。将新媒体技术与传统报纸相融合，不失为报业与网络和谐共赢的良好渠道。无可否认，报纸在新媒体技术下的创新发展，给新闻传播、受众甚至报纸自身都带来极大的影响，不仅在传播空间传播手段和传播理念上更加丰富广阔，也改变了受众的日常生活的阅读习惯，同时提升了报纸的发展空间和品牌形象。

　　但是，报纸在融合新技术发展情况下仍存在一定的限制和弊端，这就需要各媒体结合自身的实际情况进行调整，适时地做出相应的应对挑战的对策。

　　关键词：报纸，新媒体，创新，融合

    Abstract

　　Network of new media stance as a dark horse ,the advantage of the newspaper as a traditional mediastatus by severe challenges. Network has become the fourth largest social media outside of newspapers,radio, television, and playing an increasingly important role, and its increasingly important influenceand gradually expand the market share is to be reckoned with. Newspaper needs to strengthen its role in themass communication, make it a better play to the role of the party and the people's eyes and ears of thevoice, and in the heat of the newspaper industry internal competition and fierce competition under thebackground of the media system in an impregnable position.

　　This article mainly under the impact of new media to make reform and innovation of domesticmetropolis daily “the Oriental today” Beijing times “west China metropolis daily” focusing on the researchobject, analyzing the innovation of the reformation of the three newspapers, find the breakthrough pointand the foothold, simple summing up its experiences for the development of newspaper industry, and torecommend it. The Oriental today newspaper launched the world's first paper screen film, in the history ofthe development of the whole paper has very important significance, also boosted today's own progress;The Beijing times newspaper launched its own continuous development change cloud, emphatically thetechnology advancement and horizon prospective can be seen; “West China metropolis daily” alsounwilling to lag behind, start looking for the development of the breakthrough, combined with today'shot qr code card, hospitality launch huaxi code, for the development of the newspaper is a majortechnological change and the development of new opportunities. For print media news reports, theadvantages and disadvantages of centralized introduced the concept of new media, analyses the advantageof the new media as a new media's unique strengths, analysis newspaper the possibility and necessity ofintegration of new media technology development.

　　Combining with the analysis process, explore out the development direction of the print mediaresponse network new media and countermeasures, namely scientific information modernization. Printmedia's long-term development must unswervingly develop two directions, one is pay more attention tothe quality of the newspaper press releases, newspaper columns, sets up the authoritative voice, thedirection of news report more news on the breadth and depth. Second, under the impact of the new mediatechnology to respond in a positive way, the new media forms, seize the moment to timely developmentof innovation of science and technology, the traditional paper-based newspapers fusion in today's newtechnologies, complement each other to realize the complementary advantages.

　　Print media and the integration of new media, realize win-win cooperation of traditional media andnew media is the wise choice in the development of print. If you want to set up the newspaper good brandimage, need to pay more attention to the innovation of the paper quality and the improvement ofinformation technology, to improve its overall brand image and the core competitiveness. The new mediatechnology and the integration of traditional newspaper, can yet be regarded as the newspaper andnetwork harmonious win-win good channel. There is no denying the fact that the newspaper under the newmedia technology innovation and development,to the news propagation,audience,and even newspaperitself can bring great impact, not only in the spread of space transmission means more rich and spreadwide, has changed the audience's reading habits of daily life, at the same time, promote thedevelopment of the newspaper space and brand image. Newspapers in fusion technology developmentsituation, however, there are still some limitations and shortcomings, which requires the mediacombined with its own actual situation to adjust, timely make corresponding countermeasures to thechallenge.

　　Key words : newapaper, new media, innovation, merge together

　　目 录

　　摘 要

　　Abstrct

　　引 言

　　一、 选题背景与意义

　　（一）选题缘起

　　（二）选题的意义

　　二、文献综述

　　（一）国外研究现状

　　（二）国内研究现状

　　三、研究对象和方法

　　（一）研究对象

　　（二）研究方法

　　第一章 报纸融合新媒体技术创新的必要性

　　一、新媒体与新媒体技术

　　（一）新媒体的概念

　　（二）新媒体技术的基本特征

　　（三）常见的新媒体技术

　　二、报纸在新媒体技术下创新的必要性和可能性

　　（一）报纸在发展中面临挑战

　　（二）新媒体技术给报纸发展带来机遇

　　第二章 报纸与新媒体技术融合创新的途径

　　一、《东方今报》首创纸幕微电影

　　（一）《东方今报》变身魔法报纸

　　（二）《东方今报》引领纸媒创新

　　二、《京华时报》推出“云报纸”

　　（一）“云报纸”简介

　　（二）“云报纸”的创新

　　三、《华西都市报》与魔码的结合

　　第三章 报纸在新媒体技术下创新发展的意义

　　一、给新闻传播带来的影响

　　（一）开拓了更为广阔的传播空间

　　（二）丰富了传播手段

　　（三）改变了新闻传播的传统理念

　　（四）实现了对新闻的多方位多层次的开发

　　二、对受众的影响

　　（一）改变受众的阅读习惯

　　（二）方便受众的日常生活

　　（三）给受众提供更多的选择

　　三、对报纸本身发展的影响

　　（一）整合媒体资源，提升报纸的发展空间

　　（二）扩大了报纸的品牌效应

　　第四章 报纸在结合新媒体技术创新发展中存在的问题及对策

　　一、报纸融合新媒体技术中存在的问题

　　（一）传播过程受终端设备的限制

　　（二）报纸制作成本提高

　　（三）宣传力度不足，社会影响弱

　　二、解决问题的对策

　　（一）建立科学完善的发布机制

　　（二）实现二者的优势互补

　　（三）找准定位，坚定自己的发展方向

　　结 论

　　参考文献

　　致 谢