邯郸市水污染事件网络舆情引导探究

    本篇论文目录导航：

【题目】邯郸市水污染事件网络舆情引导探究 
【引言  第一章】新媒体时代政府网络舆情导向分析绪论 
【2.1 - 2.3】网络舆情爆发、演变及消亡阶段 
【2.4  2.5】邯郸水污染事件经验总结与启示 
【第三章】基层政府应对及引导好网络舆情的对策建议 
【结论/参考文献】基层政府网络舆情发展研究结论与参考文献 



　　摘 要

　　***总书记在全国宣传思想工作会议上强调，要把网上舆论工作作为宣传思想工作的重中之重来抓，这是针对互联网等新兴媒体快速发展的新情况新挑战，对网上舆论工作的新部署新要求。因特网在全球范围内的飞速发展，网络媒体已被公认为是继报纸、广播、电视之后的“第四媒体”.互联网改变了原有的社会舆论生态环境，网络舆情对政治生活秩序和社会稳定的影响与日俱增。一些重大的网络舆情事件使人们开始认识到网络对社会监督起到的巨大作用。同时，网络舆情突发事件如果处理不当，极有可能诱发民众的不良情绪，引发群众的违规和过激行为，进而对社会稳定形成严重威胁。基层地区是网上舆论活跃、网络舆情频发的地区，应对复杂多变的网络舆情，及时准确掌握舆情动态、科学引导网络舆论，是摆在各基层政府面前亟待解决的一大课题。因此，我选择从基层政府网络舆情应对及引导这一课题入手。本文主要由三部分组成，第一部分包括引言及绪论。其中引言部分主要介绍了基层政府所面对的网络舆情这一新的情况，已成为当下基层政府不得不面对的问题。在绪论这一章节中，先介绍了基层政府应对及引导网络舆情这一问题的研究背景，使我们意识到基层政府作为最基本的行政组织更应该重视普通大众利用网络发布及传播的网络舆情。随后，从积极与消极两方面分析了新媒体时代下的网络舆情对基层政府管理的影响。即网络舆情不仅有利于基层政府收集信息，了解民意、推进政府信息公开、提高政府公信力、加强互动，缓解公众情绪；还对基层政府的权威性及公信力、处理危机事件的难度、社会的和谐稳定等方面造成了消极的影响。最后通过以上内容的分析，最终得出本文的研究目的及意义，即对基层政府来说本文不仅可推动其建立一整套完善的网络舆情引导机制，为基层政府相关工作人员在现实工作方面具有一定的借鉴意义，还对推进政府职能转变、推动人民参政议政、提高政府公信力、维护国家政权长治久安及社会稳定等方面具有重要意义。第二部分是基层政府应对网络舆情的实例分析。本文分别从网络舆情爆发前阶段的加强舆情监控工作、提高分析研判网络舆情能力、建立健全网络舆情预警机制；网络舆情爆发及演变阶段的积极运用多种方式引导网络舆论；以及网络舆情的回落及消亡阶段的消亡初期的继续跟进监测、各部门的跟踪反馈、相关工作人员的工作总结等角度详细分析了邯郸市在水污染事件中所采取的积极措施，最终成功引导网络舆情的这一具体案例，阐述了基层政府引导网络舆情的一套完整的应急机制。随后通过总结经验与启示，发现邯郸市在水污染事件引导过程中存在的不足，总结出基层政府在网络舆情引导方面普遍存在的问题。第三部分则是在前两部分的分析基础上，分别从网络舆情的引导原则、网络舆情管理工作的组织机构建立、网络舆情爆发前的预防工作、网络舆情初期的及时捕捉、网络舆情中期的正确引导、网络舆情后期的借力舆情事件扩大正面宣传，提升政府公信力等方面为基层政府应对及引导网络舆情工作提出了对策及建议。

　　越来越多的成功化解舆情危机的经典案例，告诉我们：面对突如其来的网络负面信息，一味的遮掩、删除已成为过去式。加强与网民的沟通，及时发布权威信息，正面回应网民关切，将政府所为晒在阳光下，接受大家的监督，才是基层政府化解舆情危机的秘诀。本文通过文献资料法和案例分析法，结合邯郸市水污染事件舆情引导经典案例，详细阐述新媒体时代下，基层政府网络舆情引导工作的具体方法。对当下基层政府及网络舆情相关工作人员在具体的现实工作中，具有一定的指导意义。

　　关键词：网络舆情 基层政府 舆论引导 新媒体

　　Abstract

　　Xi Jinping, emphasize in the national conference on publicity and ideologicalwork, it is necessary to work online media as the most important task, which is a newsituation for the rapid development of the Internet and other new media, newchallenges, new online media work deployment of new requirements. Internetworldwide in the rapid development of online media has been recognized afternewspapers, radio, TV's “fourth media.” The Internet has changed the originalecological environment of social public opinion , network public opinion influenceon political life order and social stability grow with each passing day. Some of themajor events of network public opinion let people begin to realize the great roleplayed by the network of social supervision. Meanwhile, if the network of publicopinion emergencies are not handled properly, is likely to induce negative emotions ofpeople, causing irregularities and excesses of the masses, and thus make a seriousthreat to social stability. Grassroots online media area is active and frequent networkpublic opinion in this area, to deal with the complex network of public opinion, publicopinion trends timely and accurate information, scientific guide online public opinion,is placed in front of the grass-roots government solved a major issue. Therefore, Ichoose to deal with this issue from the start and guide basic-level governmentsnetwork public opinion. This paper consists of three parts, the first part includes theforeword and introduction. The foreword part mainly introduced the new situationof network public opinion base faced by the grass-roots government at first, that hasbecome a problem, the current grass-roots governments have to face it. In the chapterof introduction,first introducing the research background of grass-roots governmentresponse and guide of internet public opinion, so that we are aware of the grass-rootsgovernment as the most basic administrative organization should pay more attentionto the general public use of network to release and spread the network public opinion.

　　Then,from two aspects of positive and negative to analyze the influence of networkpublic opinion about grass-roots government management. That is, the network publicopinion is not only conducive to the grass-roots government to collect information,understanding public opinion, promoting open government information, improve thecredibility of the government, strengthen interaction, ease the public mood. But alsoincluding the negative impact about the authority and credibility of the grassrootsgovernment, the difficulty of handling crisis events, social harmony andstability. Finally, through the above analysis, we get the purpose and significance ofthe research of this paper, that is not only promoting the establishment of a completeset of network public opinion guiding mechanism, for the grass-rootsgovernment related staff to provide certain reference significance in the practicalwork, but also has important significance for the transformation of governmentfunctions, promoting people's participation in politics, improve the credibility of thegovernment, the maintenance of state power long period of stability and socialstability. The second part is the case analysis of the grass-roots government responseto public opinion. This paper separately from the network public opinion before theoutbreak stage to strengthen public opinion monitoring work, improvethe analysis ability of network public opinion, establish a sound early warningmechanism of network public opinion; and for the internet publicopinion evolution stage actively use a variety of ways to guide public opinion in thenetwork; and the initial network public opinion back down and disappearing stage ofthe demise of the follow up monitoring, tracking each department feedback, relatedstaff work summary to analyze the positive measures taken in Handan city waterpollution events in this specific case, the ultimate success of the guide of Internetpublic opinion, the elaboration of a complete set of the emergency mechanismof grass-roots government guidance of network public opinion. Then by summarizingthe experience and enlightenment, and find problems existing in the boot process ofwater pollution incident in Handan City, summarizes the basic government to guidethe problems commonly existing in network public opinion. The third part is basedon the analysis of the two parts, separately from network public opinion guiding theprinciple, the network public opinion management organization establishment, thenetwork public opinion before the outbreak of the prevention, early andtimely capture of network public opinion, the network public opinion medium-termcorrectly guide, network public opinion later leveraging public opinion events toexpand the positive propaganda, to enhance the credibility of the government andother aspects and puts forward some suggestions and countermeasures for thegrass-roots government response and guide of Internet public opinion work.

　　More and more successfully resolved the crisis in a classic case of public opinion,to tell us: In the face of unexpected negative information on network , just coveringand removing have become the past. Enhance communication with users, the firsttime publish authoritative information, a positive response to the concerns of Internetusers, the government should show us what they done and accept the supervision ofall,are the secret of grass-roots government to resolve the crisis of network publicopinion. This article through the literature material and case analysis,combined withHandan City, a classic case of pollution incidents guide public opinion, under the newmedia background, specific methods of basic-level government to guide networkpublic opinion in detail. On the current there are some guidance significance forbasic-level government and relevant staff in the reality of the work.

　　Key Words:Internet public opinion Basic-level government Public opinion guideNew media

 

　　目 录

　　摘 要

　　Abstract

　　引 言

　　一、 绪论

　　（一） 研究背景

　　（二） 新媒体时代下的网络舆情对基层政府管理的影响

　　1. 新媒体时代下的网络舆情对基层政府的积极影响

　　2. 新媒体时代下的网络舆情对基层政府的消极影响

　　（三） 研究的目的和意义

　　二、 基层政府应对网络舆情的实例分析--邯郸水污染事件调查

　　（一） 网络舆情爆发前阶段

　　1. 加强舆情监控工作

　　2. 提高分析研判网络舆情能力

　　3. 建立健全网络舆情预警机制

　　（二） 网络舆情爆发及演变阶段（积极运用多种方式引导网络舆论）

　　1. 充分发挥政务微博舆论引导作用

　　2. 协调电视台、广播、报纸、新闻发布会等传统媒体共同发声

　　3. 充分发挥网络评论员的积极作用

　　（三） 网络舆情的回落及消亡阶段

　　1. 消退初期的继续跟进

　　2. 各部门的跟踪反馈

　　3. 相关工作人员的工作总结

　　（四） 邯郸水污染事件经验总结与启示

　　1. 经验总结

　　2. 体会和启示

　　（五） 邯郸水污染事件中基层政府在引导网络舆情方面有待改进的地方。

　　1. 各县区网络舆情应对机构建立不健全

　　2. 工作人员不足及专业素养还有待提高

　　3. 政务微博等影响力不够，网络问政还不完善

　　4. 缺少意见领袖、微博达人、草根博主的培养与联系

　　三、 基层政府应对及引导好网络舆情的对策建议

　　（一） 网络舆情的引导原则

　　1. 坚持以防为主、倡导社会主旋律的原则

　　2. 坚持透明公开、及时回应的原则

　　3. 坚持统筹合作、积极互动的原则

　　（二） 网络舆情管理工作的组织机构建立

　　1. 领导重视

　　2. 推进组织机构设立

　　3. 提高工作人员素养

　　（三） 网络舆情爆发前的预防工作

　　1. 拓宽信息公开渠道，完善网络问政平台

　　2. 提高门户网站、政务微博、官方微信的影响力和公信力

　　3. 重视加强网络引导队伍建设

　　（四） 网络舆情初期的及时捕捉

　　1. 建立健全网络舆情预警机制

　　2. 完善网络舆情研判分析制度

　　（五） 网络舆情中期的正确引导

　　1. 构建网络舆情引导机制

　　2. 传统媒体与新媒体相结合的信息发布模式

　　（六） 网络舆情后期借力舆情事件扩大正面宣传，提升政府公信力

　　结 论

　　参考文献

　　后 记（含致谢）