摘 要
面对互联网日益激烈残酷的竞争，大量信息如雨后春笋般涌来。网页做为承载传播、查询信息的主要媒介，要在众多海量云集的页面中得以生存，并得到用户的肯定与赏识，不仅仅需要具备完善的信息传达和使用等功能，更重要的是能够提供给用户更高的品质和服务，注重用户的体验与感受。用户体验，简单的说，是指用户在使用产品过程中最直接真实的感受与评价，是检验交互设计合理与否的唯一标准。良好的用户体验不仅能够受到众多用户的青睐，也在无形中增加了用户对网页的忠诚度，提升网站中用户的粘性与回访率。
交互设计作为凸显网站良好用户体验的重要因素，以用户的使用目标为导向，以尊重用户的行为与使用习惯为前提，引导和帮助用户快速高效的找到所需信息，减少阻碍，促进与用户的交流与互动，从而使页面更加好用、易用，不断增强用户对网页的好感。
然而，在当今互联网技术迅猛发展的大趋势下，网页的呈现质量参差不齐，常常有用户在刚打开网页的几秒钟内就将其关闭，究其原因，拙劣交互设计带来不好的用户体验成为众多设计师关注的焦点，如用户点击后得不到反馈、繁琐的注册步骤、页面内容层级划分不明确、不友好的导航等等，这些都会大大降低用户的使用激情，从而丧失对网站信任，造成用户流失，竞争力削弱的损失。
本文从交互设计着手，以用户体验为依归，对交互设计的概述、构成要素和特点做了详细的阐述，通过从用户体验的含义、重要性、它与交互设计有着怎样的关系以及对交互设计具有怎样的影响出发，本着一切以给用户带来良好的体验为根本，来探寻网页交互设计中内容、行为、形式需具备的相应特性，结合互联网行业中的成功案例，归纳和总结了交互设计的流程与方法，并将其应用在自身网页设计的课题实践中，探究如何用最人性化的交互方式，最恰当的交互界面，来引导用户的交互行为，尽可能的用简洁、明晰、有效的交互步骤来响应并满足用户的需要，使一个网站的用户体验更加友好，交互更加顺畅、有效，减少用户的学习成本和记忆负担，从而获得可观的流量和用户群体，提高网站的知名度，为网站带来显着的商业利益。
关键词： 交互设计，用户体验，网页，人性化，界面
Abstract
The competition on the Internet is getting increasingly fierce, as new informationemerges exponentially. A Web page, a primary medium of information on the Internet,must gain and attest to viewers' value and appreciation, in order to stand out from itsnumerous peers. A Web page is no longer a mere collection of flat information and basicfunctions, but increasingly a suite tailored to personalized taste and quality, stressingpositive user experience. User experience, refers to a person's emotions and attitudesabout using a particular product, has since become the sole criteria in determining thesoundness of an interaction design. Good user experience not only attracts views to aweb page, and also builds content loyalty thus ensuring revisits in the future.
Interaction design is an important part of user experience on a Web site. Itis oriented around a perceived user goal, hence, providing him/her a nonintrusive andyet efficient tour to acquire needed information, hassle free. The interaction towardsneeded information is designed to learn and respect users' behavior and habit.
However, web page content and quality today is of great disparity: users simplywon't stay for more than a few seconds on many pages. The key reason for such dismaluser perception are poorly crafted interaction designs. Nonresponsive clicks,complicated account registration, unorderly content hierarchy, unfriendly site navigationand etc. all contribute to user dissatisfaction, and consequently loss of competitiveness.
This paper starts with interaction design, on the basis of userexperience,the summaries ,elements and characteristics of the interaction design aredescribed in detail.From starting with the meaning of the userexperience,importance,and what is the relationship and influence of interactiondesign,all to bring a good user experience as the basis, to explore the correspondingcharacteristics of content, behavior and forms for webpage interaction design,accordingto the successful case in the Internet industry,summarizes the design processes andmethods of interaction design,then apply to my own web design project practice, toexplore how to guide the user's interactive behavior by using the most humanizedinteraction and the most appropriate interface.As far as possible with concise, clear andeffective interaction steps to respond to and meet the needs of users, to make a websiteuser experience more friendly,let interaction more smoothly and effectively, reduce thecost of learning and memory burden on the user,so as to obtain considerable traffic anduser groups, improve the visibility of the site, bring significant commercial interests forthe website.
Keywords: Interaction design, user experience, webpage, humanization, interface
目 录
摘 要
Abstract
目 录
第 1 章 引 言
1.1 选题的背景
1.2 选题的国内外现状研究
1.3 选题主要的研究内容及意义
1.3.1 论文的内容和方法
1.3.2 论文研究的价值与意义
1.3.3 论文拟解决的关键问题
第 2 章 基于用户体验的网页交互设计
2.1 用户体验的阐述
2.2 交互设计的阐述
2.3 交互设计的构成要素
2.4 交互设计的法则
2.4.1 了解用户是前提
2.4.2 尊重用户的操作习惯是关键
2.4.3 效率优先，为用户节省时间
2.4.4 人性化设计，满足用户的需要
2.5 用户体验与交互设计的关系
2.6 从用户体验出发检验网页中的交互设计
2.6.1 内容上的有用性
2.6.2 行为上的易用性
2.6.3 形式上的美观性
2.6.4 用户的喜用性
第 3 章 用户体验下的网页交互设计流程
3.1 用户需求和产品应用场景分析
3.2 绘制合理的产品原型图
3.3 打造友好的交互设计
3.4 做好网站后期维护
第 4 章 乐乐果汁的课题实践应用
4.1 网站定位与用户分析
4.2 网站的整体规划及草图的绘制
4.3 网站界面及交互设计的呈现
第 5 章 总结与展望
参考文献
致 谢
