中文提要
本研究主要采用了文献资料法、逻辑分析法和专家访谈等研究方法，以文化产业视域下的武术舞台剧作为研究对象，运用体育学、管理学、文化学的相关理论，从文化产业的视角对武术舞台剧的当代发展现状进行分析与讨论，并对武术舞台剧的产业化发展提出了自己的建议与对策。研究认为：
（1）武术舞台剧，是由演员扮演角色，在特定的场合（即指舞台）当众表演的一种艺术，以武术为主要表现内容，以舞蹈为主要表现形式，综合其它艺术元素，具有一定完整故事情节的综合舞台表演艺术。（2）在全球化的今天，随着文化产业的迅速崛起和蓬勃发展，文化选择产业化的发展之路已经成为一种必然。武术舞台剧的出现，正是武术作为一种文化进行产业化发展而衍生出的时代产物，它迎合着当今文化产业发展的必然趋势。（3）近年来，武术舞台剧的发展已经取得了令人瞩目的成就，不仅名声远播、享誉全球，而且也产生了较大的经济效益，为中国文化产业的对外发展作出了巨大的贡献。由此可知，武术舞台剧作为一种创意文化产业，能够很好的顺应当今世界文化产业的发展，具有巨大的发展潜力。（4）尽管武术舞台剧的发展取得了一定的成果，但是作为一个新兴的文化产业项目，其还存在着一些问题：武术舞台剧专业人才的缺乏，如武术表演指导、武术剧目设计、武术剧目制作等武术表演专业人才；武术舞台剧在剧目的内容和形式上表现出单一化的特点；武术舞台剧的市场调控无序，表现为市场运作和商业模式的滞后，市场占有率低，演出市场混乱，缺乏统一的管理和可持续性发展的长远规划等。这些都是当前武术舞台剧在未来的发展中急需解决的问题。
建议是：（1）为了推动武术舞台剧的发展，应充分发挥政府职能作用，加大对武术舞台剧这一创意文化产业的重视，制定与之相关的政策，设立相关的管理部门，有效的掌控武术舞台剧的市场运作，合理规划武术舞台剧的长远发展。（2）注重专业性人才的培养，在专业武术院校开设武术表演专业，以培养能够从事武术舞台剧产业化发展的各类专业人才为目标，为武术舞台剧的未来发展提供必备的人力资源。（3）对于目前从事武术舞台剧产业的团体，应当予以支持，鼓励其寻求创新与发展。通过挖据、整理丰富的武术文化资源，摆脱武术舞台剧题材单一、内容雷同的发展现状。在创新与发展的过程中，正确处理武术与其他艺术的“主次”关系，控制高端技术过度投入。（4）不断提高武术舞台剧的质量，打造更多具有本民族特色的自主知识产权和强势品牌的武术舞台剧，并充分发挥各种传播媒介的宣传作用，努力扩大武术舞台剧的国内市场，实现武术舞台剧的本土化发展。
关键词：文化产业 舞台剧 武术舞台剧
Abstract
This research mainly adopts the method of literature, logical analysis and expertinterviews and other research methods, to cultural industry from the perspective of themartial arts drama as the research object, makes the use of sports science, management,the related theories of cultural studies, contemporary development status of martial artsdrama from the perspective of cultural industry were analyzed and discussed, and putforward the suggestions and Countermeasures of martial arts drama of industrializationdevelopment. Research:
（1） the martial arts drama, is the role played by the actor, in specific occasions（refers to the stage to perform in public） art, Wushu as the main content, to dance as themain form of expression, combined with other artistic elements, with a complete storyof integrated dance and the performing arts. （2） in the globalization today, with the rapiddevelopment of the cultural industry and the rapid development of the cultural choice,the development of the industrialization of the road has become a necessity. Theappearance of the martial arts drama is the product of the times which is derived fromthe development of the culture, which caters to the inevitable trend of the developmentof the culture industry. （3） in recent years, the development of martial arts drama hasmade remarkable achievements, not only reputation is far sow, has earned a globalreputation, but also produce the greater economic benefits, and foreign development ofthe cultural industry of China made a great contribution. As a result, the martial artsdrama as a creative cultural industry, can well adapt to the development of the world'scultural industry, has a huge development potential. （4） although martial arts dramadevelopment has made certain achievements, but as an emerging cultural industryprojects, there are a some problems: lack of martial arts drama professionals, such asmartial arts guide, design of Wushu Repertoire, martial arts repertoire productionmartial arts professionals; martial arts drama in the content and form of drama showedthe characteristics of single; martial arts drama market regulation disorder, the lag ofmarket operation and business model, the market share is low show confusion in themarket, the lack of unified management and sustainable development of long-termplanning. These are the problems that the martial arts plays need to be resolved in thefuture development.
Suggestion: （1） in order to promote the development of martial arts drama, shouldgive full play to the functions of government, increase the importance of martial artsdrama the cultural and creative industry, formulated and relevant policies, theestablishment of relevant administrative departments, effective control of the martialarts drama, market operation, rational planning of the long-term development of themartial arts drama. （2） pay attention to the cultivation of professional talents, inprofessional martial arts academies opened a martial arts professional, to train in martialarts drama industrialization development, various types of professional talent as the goal,for the future development of martial arts drama, provide the necessary humanresources. （3） for the group that is currently engaged in the industry of the martial arts,it should be supported and encouraged to seek for innovation and development.
According to the digging and finishing of the rich martial arts and culture resources, getrid of the single theme of the martial arts drama, the same content of the samedevelopment status quo. In the process of innovation and development, correctly handlethe relationship between Wushu and other arts, control the excessive investment ofhigh-end technology. （4） continuously improve martial arts drama, quality, to createmore with independent intellectual property rights of the national characteristics and thestrong brand of martial arts drama, and give full play to the promotion role of the media,efforts to expand the martial arts drama, the domestic market, realize the developmentof the localization of the martial arts drama.
Key words: cultural industry Stage drama Wushu drama
目 录
1 研究背景与研究意义
1.1 研究背景
1.2 研究意义
2 国内外文献综述
2.1 国内文献综述
2.1.1 关于文化产业概念的研究
2.1.2 关于舞台剧概念的研究
2.1.3 关于武术舞台剧概念的研究
2.1.4 关于武术舞台剧发展现状的研究
2.1.5 关于武术舞台剧发展对策的研究
2.2 国外文献综述
3 研究对象与研究方法
3.1 研究对象
3.2 研究方法
3.2.1 文献资料法
3.2.2 逻辑分析法
3.2.3 专家访谈法
4 研究结果与分析
4.1 相关概念的界定
4.1.1 文化产业
4.1.2 舞台剧
4.1.3 武术舞台剧
4.2 文化产业视域下武术舞台剧的历史进
4.2.1 武术舞台剧的萌芽
4.2.2 武术舞台剧的形成
4.2.3 武术舞台剧的现状
4.3 文化产业视域下武术舞台剧的存在问题
4.3.1 文化产业视域下武术舞台剧内容形式单一
4.3.2 文化产业视域下武术舞台剧专业人才匮乏
4.3.3 文化产业视域下武术舞台剧市场调控无序
4.4 文化产业视域下武术舞台剧的发展对策
4.4.1 培养武术舞台剧专业人才，创立专业武术演艺组织机构
4.4.2 汲取和借鉴其他艺术要素，实现武术舞台剧的创新发展
4.4.3 制定有效的市场营销战略，打造武术舞台剧的自主品牌
5 结论与建议
5.1 结论
5.2 建议
6 参考文献
9 致 谢
