全媒体出版下图书版权问题探析

    本篇论文目录导航：

【题目】全媒体出版下图书版权问题探析 
【绪论】全媒体环境下图书版权保护探究绪论 
【第一章】图书全媒体出版与版权之间的关系 
【第二章】我国图书全媒体出版存在的版权问题 
【第三章】解决图书全媒体出版版权问题的对策  
【结语/参考文献】新媒体背景下图书版权困境研究结语与参考文献 



　　摘 要

　　出版活动历经千年发展，到数字信息技术高度发达的今天，已经产生一种全新的出版形式--全媒体出版。全媒体出版，英文称谓 Federated media publishing,意即联合众媒体的出版形式。全媒体出版符合我国建设从网络大国到网络强国的发展目标，拥有得天独厚的政策倾向优势；同时，在各种新媒体不断涌现，新旧媒体共存共荣的环境下，全媒体出版取众媒体所长，补其所短，符合出版各方共同利益需求，因此具有良好的市场前景。目前，我国的图书全媒体出版还处于发展的初级阶段，全媒体整合程度较浅，主要表现形式为图书同时以纸质和数字形式在各种媒体进行出版。这一阶段的图书全媒体出版还面临着较为突出的版权问题，研究和解决版权问题对于促进图书全媒体出版有着重要的作用和意义。

　　论文首先通过文献分析等方法对全媒体出版的相关概念进行了界定，并对全媒体的发展背景和我国图书全媒体出版的现状进行了总结。在当前发展阶段，我国图书全媒体出版主要是指图书同时以纸质和各种数字媒介为载体的出版形式。但是这种出版形式还在不断的发展变化中，出版载体也在不断吸纳扩充。全媒体出版增大了图书内容的传播效果，为市场和政府所重视，必将成为日后的主流出版模式。

　　其次，论文对图书全媒体出版和版权之间的关系进行了分析。版权资源和版权保护为图书全媒体出版提供了必备的支持，图书全媒体出版实现了版权的物质和精神价值的最大化。二者相互促进，密不可分。

　　之后，论文从版权获取和版权保护两个方面分析了目前我国图书全媒体出版面临的版权问题。任何形式的出版活动缺少版权的支持都如同巧妇难为无米之炊，在图书全媒体出版过程中，版权获取的内容偏少和渠道单一会制约其顺利展开；版权保护是出版活动取得良好效益的重要保障，但目前我国图书全媒体出版仍面临着侵权风险意识差，纠纷应对反应慢，维权手段单一等版权保护问题。这些版权问题是图书全媒体出版顺利发展的制约因素。

　　最后，论文从建立综合性的版权运营体系和完善版权市场运营策略两个角度对以上版权问题提出策略性的建议。综合的版权运营体系包括设立专业的版权组织、构建完善的版权制度、打造鲜明的版权文化和建立有效的版权技术；完善版权市场运营策略主要从拓宽版权获取的内容渠道、建立专业的版权市场反应机制等两方面进行探讨。

　　关键词：图书；全媒体出版；版权

　　ABSTRACT

　　Publishing activities have a development of thousands of years. Now, the digital informationtechnology have been highly developed, a new form of publishing-federated media publishing has appeared.

　　Federated media publishing means joining all the media to publish. Federated media publishing conform tothe goals of our country to construct network powerful nation from network great nation. It has theadvantage of policy and law. At the same time,with the continuous emergence of new media, old and newmedia coexistence and co-prosperity environment, federated media publishing compensating all themedia ,meeting common interests of all parties, so it has good market prospect. At present, federated mediapublishing is in its initial stage, the degree of integration is not deep, its main form is book published onpaper and a variety of digital media at the same time. This phase of the books federated media publishing isfacing prominent copyright issues, study and solve the problems of copyright plays an important role onfederated media publishing.

　　Firstly, through literature analysis and other methods to define the relevant concepts of federatedmedia publishing, and the background of the development of federated media and our federated mediapublishing status is summarized. At this stage of growth, our country's books all media publishing mainlyrefers to the book at the same time in paper and various digital media as the carrier forms of publication.

　　But the publishing development change forms are still constantly, publishing carrier also in constantlyabsorbing expansion. All media publishing books content increases the communication effect, the attentionto the market and the government, will become the future mainstream publishing model.

　　Secondly, the thesis has carried on the analysis to the relationship between the library and all mediapublishing and copyright. Copyright and copyright protection of resources to provide the necessary supportfor the book all media publishing, book all media to achieve maximum copyright material and spiritualvalue. Two promote each other, are inseparable.

　　After that, thesis access and copyright from the copyright analysis of copyright problems at presentour country books all media publishing is facing two aspects. Publishing activities in any form of lack ofcopyright support as one can't make bricks without straw, in the book all media publishing process,copyright content acquired less and single channel will restrict its smoothly; copyright protection is animportant guarantee for publishing activities to obtain good benefit, but at present our country books allmedia still faces the risk of infringement consciousness poor, disputes coping response is slow, the problemof rights means is single and so on copyright protection. The copyright problem is restricting factors of thesmooth development of the books all media publishing.

　　Finally, the paper from the establishment of comprehensive copyright operation system andconsummate the copyright market operation strategy two aspects puts forward some strategic suggestionson the above copyright issues. Integrated operation system including the establishment of copyrightcopyright organization, perfect the copyright system, culture and technology improvement of copyrightcopyright; copyright market operation strategy mainly from broadening the copyright content acquiredchannels, establish the reaction mechanism of copyright of the professional market in two aspects.

　　KEY WORDS: books; federated media publishing; copyright

    目 录

　　摘 要

　　ABSTRACT

　　绪 论

　　（一）选题缘起

　　（二）研究背景

　　1. 全媒体发展背景

　　2. 我国图书全媒体出版现状

　　（三） 研究意义

　　1. 理论意义

　　2. 现实意义

　　（四）文献综述

　　（五）创新之处

　　（六）研究方法

　　一、 图书全媒体出版与版权之间的关系

　　（一）版权的内涵

　　（二）版权为图书全媒体出版提供必备支持

　　1. 版权资源为图书全媒体出版提供内容支持

　　2. 版权保护为图书全媒体出版提供制度保障

　　（三）图书全媒体出版实现版权标的价值最大化

　　1. 物质价值--一次创造多元开发

　　2. 精神价值--普及利用激发创造

　　二、 我国图书全媒体出版存在的版权问题

　　（一）版权获取问题

　　1. 版权权利内容偏少

　　2. 版权获取渠道单一

　　（二）版权保护问题

　　1. 侵权风险意识差

　　2. 纠纷应对反应慢

　　3. 维权手段较单一

　　三、 解决图书全媒体出版版权问题的对策

　　（一）建立综合性的版权运营体系

　　1. 设立专业的版权组织

　　2. 构建完善的版权制度

　　3. 打造鲜明的版权文化

　　4. 建立有效的版权技术

　　（二）完善版权市场运营策略

　　1. 拓宽全媒体版权获取的内容和渠道

　　2. 建立专业的版权市场反应机制

　　结 语

　　参考文献

　　致 谢