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¡¡¡¡Abstract

¡¡¡¡Since China's reform and opening up more than four decades ago, China has beenadvocating a national policy of deepening reform and expanding opening-up steadfastly . China'sforeign trade has been developing continuously. Its total foreign trade in 2017 is 27.79 trillionyuan, making China the largest trading country in the world. However, on the other hand, Chinais still far from a strong trading country, especially in service trade, which is far from a majortrading country. China's total service trade in 2016 was 657.5 billion dollars, ranking second inthe world. However, the total service trade of the USA in 2014 was 11888 billion dollars, farhigher than China's service trade. As service trade is a new type of trade needed for China'sforeign trade to reach a higher stage, it is also an important way for China to enhance its political,economic and cultural global influence. Trade in services is different from trade in goods.

¡¡¡¡Invisible trade ways include cross-border travel, insurance, culture and entertainment,professional and management consulting and other fields. The management of trade in services ismuch need to reflect the government functions of economic intervention level and the nature of aservice-oriented government. To change our country foreign trade situation which stands at thelow end on the whole in the industrial chain and mid-range problem, in 2016, the state councilapproved the ten cities including Guangzhou, five countries new district as the country trade inservices innovation pilot city development, through the local government leading, activelyexplore to adapt to the trade in services management system and mechanism, in the national cancopy can promote accumulation of experience, to speed up the promotion level of developmentof our country's service trade.

¡¡¡¡Guangzhou as the forefront of China's reform, opening up and the national importantcentral cities, trade in services in developing countries in the process of the pilot, have achievedgood results. The development of service trade policies for national laid a solid foundation.

¡¡¡¡However, we also find that there are still a series of problems in the management of service tradein guangzhou, which needs to be studied and put forward corresponding countermeasures forimprovement. As a member of the work in the guangzhou trade in services management, basedon the general situation of guangzhou trade in services management, through the perspective ofpublic administration, government intervention and a service-oriented government theory toanalyze the problems existing in the management of the service trade in guangzhou, I don't thinkmanagement department set up reasonably. Intergovernmental cooperation mechanism isimperfect and the government service consciousness remains to be further promoted, which isthe main reason for the problems existed in trade in services management. To solve theseproblems, I borrowed from other developed areas of the service trade management experience,put forward the perfect laws and regulations of trade in services management, straighten out thecoordination mechanism, improve the management level and strengthen the performanceevaluation and other countermeasures.¡£

¡¡¡¡Keywords :  GuangZhou city; service trade management; problems; solution

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