一汽-大众奥迪备件运营管理研究

　　摘  要

　　随着中国汽车市场逐步走向成熟，汽车售后市场的发展潜力开始逐步释放，备件业务战略重要性逐步提升，并将成为未来市场竞争的关键领域之一。国内车企的备件业务战略重新定位正处于关键阶段，备件供应链管理比传统的整车生产供应链管理复杂度更高。挑战主要源于巨大的备件品种数量、不稳定而难以预测的需求、及整体供应和配送网络的复杂性。中国整车企业目前在提升整体售后服务水平上面临的最主要的障碍存在于计划预测能力、备件供货的可靠性和稳定性、物流运作的可控性等领域。

　　本文立足于一汽-大众奥迪备件管理业务中的几个核心业务模块，深入分析各个业务模块的操作流程及业务现状，对制约一汽-大众奥迪备件运营管理的问题进行了深入细致的研究。首先针对备件筹措效率低等问题提出引入科学先进的售后备件预测管理工具，同时加强供应商协同管理；对于由于价格因素导致的原装备件市场份额的流失问题，本文通过结合内外部环境对原装备件的优劣势进行深入分析，提出建立市场导向的价格体系，同时应该依靠现有的法规政策加强供应商行为及市场监管力度；而对于仓储物流方面的问题，本文论述了买断式仓储管理的可行性，同时提出加强中转库管理考核的建议。

　　本文从一汽-大众奥迪备件管理现状出发，通过对现实问题的针对性分析和研究，意图能够发现制约一汽-大众奥迪备件业务发展的问题所在。结合相关理论，提出具有针对性的解决对策以期帮助一汽-大众奥迪提高原装备件市场占有率，降低运营成本，提升原装备件竞争力。

　　关键词：汽车售后服务，备件管理，供应链，物流，采购计划

　　Abstract

　　As China's auto market gradually matured, the development potential of autoaftermarket began to release gradually. Meantime the strategic importance of thespare parts business will gradually improve and will be one of the key areas for thefuture market competition. The reposition of Spare parts business strategy to thedomestic auto enterprises is at a crucial stage. Spare parts supply chain managementis more complicated than vehicle manufacturing supply chain management. Themain challenge comes from the huge volume and varieties of spare parts, unstableand difficulty to demand forecast, and the complexity of the overall supply anddistribution networks. China automobile companies are currently facing majorchallenge in improving the overall level of service on the obstacles to plan predictivecapability, reliability and stability of the front-end spare parts supply, the overallsupply chain visibility, logistics controllability and other fields.

　　This article is based on the FAW - VW Audi spare parts management businessin several core business modules, in-depth analysis of operational processes andbusiness status quo various business modules to restrict the FAW - VW Audi spareparts management issues in-depth and meticulous research. First, spare partsfinancing and low efficiency for the introduction of advanced scientific issues raisedaftermarket spare parts forecasting management tool, while enhancing suppliercollaboration management; for original spare parts market share due to price factorshave led to the loss of the problem, this paper combined with the externalenvironment within the original spare parts feasibility and for warehousing andlogistics aspects of the problem, the paper discusses the buyout warehousemanagement; advantages and disadvantages of in-depth analysis, proposed theestablishment of a market-oriented price system, and should rely on existingregulations and policies to strengthen supplier behavior and market supervision alsoproposed to strengthen the interim library management assessmentrecommendations.

　　This article from the FAW - VW Audi spare parts management statusdeparture, through the practical issues of relevance analysis and research, the intentto discover the constraints FAW - VW Audi spare parts business developmentproblem lies. Combined with relevant theory, targeted countermeasures to help FAW- VW Audi Original Parts increase market share, reduce operating costs and enhancethe competitiveness of original spare parts.

　　Key words:Automobile aftersales service, spare parts management, supply chain, logisticmanagement, purchase plan

    目 录

　　摘 要

　　ABSTRACT

　　目 录

　　第 1 章 绪论

　　1.1 研究背景

　　1.2 研究意义

　　1.3 论文研究方法

　　第 2 章 一汽-大众奥迪备件业务现状

　　2.1 一汽-大众奥迪备件业务运营概况

　　2.2 备件采购与筹措业务运营现状

　　2.3 备件销售与价格业务运营现状

　　2.4 备件物流与仓储业务运营现状

　　第 3 章 一汽-大众奥迪备件业务运营问题分析

　　3.1 备件计划管理能力问题分析

　　3.2 备件价格与营销管理问题分析

　　3.3 备件物流与仓储管理问题分析

　　第 4 章 一汽-大众奥迪备件业务运营发展对策

　　4.1 备件计划管理能力提升对策

　　4.2 备件价格与营销管理提升对策

　　4.3 备件物流与仓储管理优化对策

　　结 论

　　参考文献

　　致 谢